Erik ten Hag must be given three years to change the culture of Manchester United from top to bottom.
Above all, United's manager-in-waiting must make sure the recruitment is right, and that players at all levels – from the academy to first team – understand what it means to wear that red shirt. Nine years since Sir Alex Ferguson delivered their last title, and five years since Jose Mourinho landed their last trophy, United have sunk back towards the pack and there is no quick fix.
Ten Hag's first ask will be to establish whether playing for United is about money and glamour – or is it a question of respecting the values instilled by Fergie and Sir Matt Busby before him?