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National

Akankhya Rout

Equivalent to 83% of TV spend: Odia print daily tops Odisha’s govt’s Rs 84-crore ad list

Odisha Odia Mohan Charan Majhi Bharatiya Janata Party Hindustan Times Newslaundry the Indian Express

One newspaper alone nearly matched what the Odisha government spent on 26 TV channels in the 18 months since the BJP under Chief Minister Mohan Charan Majhi took office in June 2024. Prameya, the Odia daily, received Rs 7.73 crore, accounting for nearly 83 percent of the state government’s total TV ad spend of Rs 9.36 crore.

Meanwhile, its television counterpart, Prameya News 7, also topped the TV ad spend list at Rs 1.39 crore. This makes its parent company, Summa Real Media, the single largest beneficiary of the government’s Rs 83.85 crore advertising spend.

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