Equity threatens mass direct action over use of actors’ images in AI content

Equity confirmed it was supporting a Scottish actor who believes her image was used in the creation of Tilly Norwood (above), an AI-generated 'actor'. Illustration: Reuters

The performing arts union Equity has threatened mass direct action over tech and entertainment companies’ use of its members’ likenesses, images and voices in AI content without permission.

The warning came as the union said growing numbers of its members had made complaints about infringements of their copyright and misuse of their personal data in AI material.