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Windows Central
Windows Central
Technology
Adam Hales

Epic Games Store grew from 108M to 295M users, but third‑party revenue barely moved — proving giveaways trained users not to actually buy games. Is Xbox PC going down the same path?

Epic Games Logo.

Epic Games Store just posted massive growth numbers — jumping from 108 million users in 2019 to 295 million in 2024. But here’s the catch: third‑party revenue only grew 1.6% in the same period, according to a post on Reddit.

The reason? Epic leaned so hard into free game giveaways that it trained millions of users to log in, claim freebies, and never spend a dime.

Online discourse be damned (particularly on Reddit); the Epic Games Store has come under scrutiny in recent days as users compare its growth between 2019 and 2024. During that period, the platform grew by 173%, rising from 108 million users to more than 295 million.

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