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Broadcasting & Cable
Broadcasting & Cable
Business
Michael Malone

Environmental Groups Aim To Make Unscripted TV More Sustainable

Sustainability.

Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an eco-entertainment organization founded by Cyle Zezo, former VP and head of alternative programming at The CW. It is partnering with the nonprofit Rare. Rare’s Entertainment Lab supports writers, producers and creators in telling stories that offer climate solutions.

The partnership’s first priority is assembling an advisory committee consisting of non-scripted production companies and creative professionals who will help establish a course of action for the industry. The initiative will compile climate and sustainability-focused research and analysis about industry trends, audience impact and relevant scientific studies.  

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