Wales prides itself in being a pioneer in environmental policy. It was the first country in the world to adopt a statutory duty for public bodies to make development sustainable, in 2015. Yet, environmental issues have rarely featured prominently in elections to the Senedd (the Welsh parliament).
This year is different. Wales votes for a new Senedd in May and parties are using contentious statements around environmental issues to differentiate themselves. Issues including windfarms, expansion of pylons and support for farmers are already starting to be fiercely debated.
For the first time, Reform UK is a major player in Welsh politics, and is using the urban-rural divide as part of its messaging. Recent polling has been suggesting that Senedd control could be a close fought battle between Reform and Plaid Cymru, a centre-left Welsh nationalist party.