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Fortune
Fortune
Marco Zappacosta

Thumbtack CEO: Entrepreneurial advice from a founder more than 15 years in

Thumbtack CEO Marco Zappacosta. (Credit: courtesy thumbtack)

Today’s entrepreneurs face a heady landscape. As the AI explosion shrinks creation costs and barriers to entry, the journey from idea to market can seem shorter and faster than ever. And that’s true—to an extent. But some things aren’t changing. While technological innovation can accelerate company formation, it can’t rewrite the fundamentals of building sustainable success.

Founders with a two- or three-year vision are a dime a dozen, but many of them won’t be around much longer than that. To create a truly generational business, you have to be thinking a decade into the future from day one.

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