Former nurse Courtney Adeleye built a haircare business from a modest $500 investment into a brand generating more than $100 million in annual sales within six years. Her company, The Mane Choice, expanded into approximately 60,000 retail locations before its acquisition by MAV Beauty Brands in 2019 for a reported $61.5 million, according to Beauty Independent and Women’s Wear Daily. Adeleye’s journey began with a personal search for better haircare products. What started as an effort to understand and care for her natural hair eventually grew into a business that challenged established conventions in the beauty industry. Scroll down to read more…
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