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Birmingham Post
Birmingham Post
Business
Coreena Ford

Entrepreneur Alice Hall takes back ownership of Pink Boutique

Entrepreneur Alice Hall has announced ambitious growth plans after taking back ownership of popular fashion business Pink Boutique.

Ms Hall was 23 when she launched Pink Boutique alongside her mother Julie Blackie, investing £90 between them on a handful of dresses and then juggling the fledgling firm with other jobs to help pay her mortgage and other bills. The company was soon recruiting staff to help sell hundreds of dresses a day – peaking at 4,000 dress sales a day – aiding gross sales of £15m while also earning Ms Hall a place on the Forbes 30 Under 30 Europe list, amongst other award wins.

Three years ago she left Pink Boutique to launch luxury furniture and homeware venture Rowen Homes with her husband Andrew, starting as a purely online venture. It has since built up a large social media presence with more than 1.3million followers, leading to the opening of its first physical store at the Metrocentre, while also working with celebrities including TV presenter Rylan Clark.

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