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The Guardian - UK
The Guardian - UK
Sport
Suzanne Wrack

Enjoy the World Cup? The WSL brings stars up close to ignite new season

WSL World Cup Arsenal Manchester United Hinata Miyazawa the World Cup Spain Tottenham Irene Guerrero Laia Codina
England players celebrate after the team's 3-1 victory and advance to the final following the 2023 Women's World Cup semi-final victory over Australia.
England have 20 players that reached the 2023 World Cup final of in the Women’s Super League. Photograph: Alex Pantling/Fifa/Getty Images

On Sunday, up to 95 of the players that travelled to Australia and New Zealand to compete in the Women’s World Cup will kick off the new season of the Women’s Super League hoping they have brought you with them.

The World Cup was the shop window for the world’s leagues and their players, a chance to pick up eyes and ears like never before. It delivered. The 1,978,274 fans in the stands and record-breaking viewing figures, which included a combined 13.3m in the UK watching the final across the BBC and ITV, ensured that it became the first Women’s World Cup to break even, generating $570m (£465m) in revenue.

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