Cannes Lions 2022 | Interview |
It’s been two years since the event took place in person. Is this a chance for a reset?
It absolutely is. And therefore, expect lots of emerging platforms with ad-based models; tonnes of award submissions on how brands beat COVID-19 or greened the planet; and allusions to the new normal to justify anything and everything. Also, expect a post-Sandberg Meta-morphosis, a lot of references to industry 4.0 technologies, and the dark shadows of the incoming recession. Somewhere from the fog of talks, submissions and the wild bacchanalia will emerge the shape of the new marketing future. It will be a marketing made in future rather than a band-aided version of the legacy thinking of the 90s.
