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The Guardian - UK
The Guardian - UK
National
Caroline Davies

English pottery a hit in Asia thanks to Squid Game

teacup and teapot
The Denby pottery halo cup as featured in Squid Game. Photograph: Denby

A 200-year-old English pottery has seen its brand enhanced in South Korea thanks to the lockdown hit Squid Game.

Denby Pottery, named after the Derbyshire village where it was set up by Joseph Bourne in 1809, has been steadily increasing its business in Asia. It is now on sale with a reported £50m valuation, and seeking new investors to expand ever further.

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