If there's one man who knows the wide-reaching impact of World Cup glory, it's Jason Robinson.
One of the game's most successful ever dual-code stars, the winger's try and subsequent celebration for England in the 2003 final of the rugby union version went down folklore, as did the result over Australia that followed. He was one of just four victorious players to also start for his country in the 2007 final four years later, but it was South Africa who prevailed in Paris.
But of course, all this came after the man famously dubbed 'Billy Whizz' had cemented his place among the top stars of rugby league, earning iconic status with Wigan Warriors as well as Great Britain and England. Therefore, the decision of organisers to make the flying winger an ambassador for the current Rugby League World Cup was an eminently popular one.