England Football has joined forces with Disney to launch an animated twist on Cinderella ahead of the FIFA Women's World Cup, set to get underway in Australia and New Zealand next month.
‘Ella: A Modern Day Fairytale’ is a Disney-inspired animation showing the journey of a young girl who has a passion for football and how she overcomes barriers, with a little help and inspiration from three Lionesses. The campaign aims to highlight the challenges that so many young girls still face in football as Sarina Wiegman's team prepare for another major tournament.
The animation also shines a light on Disney Inspired Shooting Stars - a programme for primary school-aged girls that was launched in November 2019. It is narrated by Lioness legend and broadcaster, Alex Scott, and the 'Three Lioness Godmothers', Leah Williamson, Lucy Bronze and Lauren James have all been animated as Disney-inspired characters.