With an incoming summer of sport, the latest fashion flex is signing high profile sports stars to hit a viral campaign spot. Burberry this week unveiled its football series with England’s finest Phil Foden and Eberechi Eze, while Jude Bellingham has stripped off for Kim Kardashian’s Skims.
Once upon a time, a shot of footballers out on the town caused mass derision. Recall if you will the picture of the 2005 Manchester United football team - Wayne Rooney, Rio Ferdinand, John O’Shea and Paul Scholes - that still frequently does the rounds on social media, in dodgy jeans and Dad-knitwear. In Rooney’s own words “we all look terrible.”
