Note: Change in followers calculated between Jan. 1 and Dec. 4, 2022. Analysis excludes Musk's own replies and retweets; Data: Twitter, Social Blade, Axios research; Chart: Erin Davis/Axios Visuals
Since Elon Musk took over Twitter, engagement with his tweets has increased significantly, growing much faster than his actual follower count, according to an analysis by Axios.
Why it matters: For Musk, owning Twitter, and using the app to present and defend his plans for the company, has energized his personal platform.
