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The Guardian - UK
The Guardian - UK
Lifestyle
Lanre Bakare Arts and culture correspondent

‘Engage their curiosity’: immersive art can boost UK high streets, says artist

Outernet visitors look at the Royally Big Portrait, a giant digital portrait of King Charles
Outernet visitors look at the Royally Big Portrait, a giant digital portrait of King Charles. Photograph: Kirsty Wigglesworth/AP

Empty buildings left by the decline and demise of high street giants such as Marks & Spencer and Debenhams mean councils have had to think creatively to bring life back to town and city centres. Some have sold sites off, others envision the properties being reused as spaces for new industries, while a few have demolished them.

For one artist, large-scale immersive art – the type that is beamed out on giant LED screens – could be a way to rejuvenate the UK’s high streets while giving shoppers exposure to digital paintings that could act as an entry point into other forms of culture.

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