A Birmingham-based company specialising in large-scale digital advertising has secured a new funding round.
The £250,000 loan will be used by Engage Outdoor Media to support the design and build of two new digital screens and create six jobs.
The firm provides advertising space on large-scale digital screens in areas of high road traffic.
It finds sites, negotiates long-term leases and obtains planning permission before erecting the screens and selling the advertising space to a range of commercial and public sector clients across Birmingham and the UK.
The new capital from the Midlands Engine Investment Fund will support the construction of two screens in Birmingham and Leeds as well as job creation for new finance and sales staff required to support the increase in work volume.
The 'out of home' advertising industry is expected to grow by a third this year, according to trade body the Advertising Association, after it stalled during the pandemic.
Ian Bullingham, founder and managing director of Mere Green company, said: "I started Engage Outdoor Media in late 2018 to create a more dynamic and flexible digital out-of-home offering and we quickly completed the installation of our first three roadside screens.
"The pandemic hit our market hard, however, we overcame the challenges and have now built 15 new digital advertising billboards across the Midlands and the North."
The new capital has been provided by The FSE Group whose investment manager Kerry Haughton added: "Engage Outdoor Media has developed a strong base with regular clients and referrals and an established relationship with Birmingham's premium advertising agency.
"They are increasing their ability to provide the sites required by the growing digital advertising market and through strategic use of owned and leased sites they are spreading risk and increasing revenue.
"This, together with a strong and dedicated managing director, positions the company for future growth and we are excited to be working with them to realise this."
