The whole world now knows all about Endrick, the Brazilian wonderkid heading for Real Madrid in a deal potentially rising to over £60million.
But the hype around the 16-year-old dubbed by many as the ‘next Ronaldo’ is something Palmeiras always knew was coming.
The journey started when Endrick’s father posted videos of his goals on YouTube, sparking interest from a host of top clubs. It was Palmeiras who signed him as an 11-year-old, winning a race for his signature and giving his father, Douglas Sousa, a job as a cleaner.