Endeavor To Acquire WWE, Combine It With UFC

WWE Wrestlemania

Endeavor Group Holdings is making WWE and UFC into a tag team, with a deal creating a new public company that will operate both combat sports franchises and will be 51% owned by Endeavor and 49% owned by WWE shareholders.

The deal values the new company at $12.1 billion. The combination of WWE and UFC had revenue of $2.4 billion in 2022.