UFC president Dana White has rightfully been under fire all week after a video surfaced of him hitting his wife, Anne, during an altercation at a nightclub in Cabo San Lucas, Mexico last weekend.
Endeavor, the company that owns the UFC, has had since Monday to make a statement on this very serious matter and, well, it doesn’t look like that will ever happen. Apparently the company is fine with the cowardly path it has taken since the video came out last Monday night.
I’ve emailed Endeavor’s PR team every day this week trying to get a statement and finally on Friday I was able to talk to Maura McGreevy, the senior vice president of corporate communications, on the phone. She was quick to say that Endeavor has officially “declined to comment” on the situation and wouldn’t expand any more on the situation, if White would face any sort of punishment or if the company would ever say anything publicly on the matter.
So there we are. The president of a company that Endeavor owns was seen on video hitting his wife twice in public and Endeavor has nothing to say about it.
That is extremely disappointing – as well as disgusting – because the silence seems to be giving a sense of power to the large number of UFC fans on social media who don’t think White did anything wrong and shouldn’t be punished.
The silence also is telling us all a lot about Endeavor, a company full of human beings who should all be ashamed of themselves.