Twitter could be about to face its biggest challenge yet. Mark Zuckerberg's Meta has announced it is taking on the popular social media platform in news that's sure to worry it's billionaire owner Elon Musk. The new service, called Threads, will launch on Thursday, July 6 and will offer users the chance to post their thoughts and opinions via their smartphones.
Threads is being described as a "text-based conversation app... where communities come together" and will be linked to users' Instagram accounts.
"Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow," the app states on its description page. "Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world."
