Canada’s opening match of the World Cup 2026 played out in front of hundreds of empty seats to raise further questions surrounding Fifa’s ticket prices for the tournament.
The World Cup co-hosts played their first match against Bosnia and Herzegovina at the 44,315-capacity BMO Field in Toronto, but it failed to sell out. Tickets remained on sale in the hours before kick-off but at extremely high prices, ranging between $1,645 and $2,240 in the Category 1 and Category 2 tiers. Last month, US president Donald Trump even said he “wouldn’t pay” the four-figure prices fans were quoted for to attend the USA’s first match against Paraguay.
