South Africans are supposed to care about the All Blacks more than this. On Tuesday night 14,759 people dotted the 52,000-seat Kings Park Stadium to watch New Zealand dismantle the Sharks 54-0. Durban was cold and soaked, with snow falling elsewhere in KwaZulu-Natal, but even allowing for the weather it made for an awkward advertisement for a grand new project.
Rugby’s Greatest Rivalry – the eight-match tour by New Zealand, culminating in four Tests, including one in the US – is an attempt to turn more than a century of history into a modern commercial property. The unions have formed a 50-50 venture, sharing commercial income, while taking the final Test to Baltimore is expected to generate $4m-$6m more than another game in South Africa. Both unions need the money and professional sport is supposed to generate revenue. But a rivalry cannot live on branding alone.
