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International Business Times UK
International Business Times UK
Entertainment
Stephanie Cruz

Empty London Mall Gets a Boost After Taylor Swift Films 'Opalite' Video, Store Owners Hope for Revival

Taylor Swift - Opalite (Lyric Video) (Credit: Screenshot from Taylor Swift's Opalite Lyric Video on YouTube)

There is a particular kind of quiet that settles over a shopping centre when most of its units have gone dark. Not silence, exactly. More the low hum of a building that remembers being full. By October 2025, more than 70 of the Whitgift Centre's retail units in Croydon, south London, sat empty. More closed shops than open ones. Buckets lined the corridors to catch rainwater from a leaking glass roof.

Then Taylor Swift released her 'Opalite' music video on 6 February 2026 and revealed the whole thing had been filmed, in secret, inside this very building.

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