Whether it’s Transformers or Jurassic Park, Super Mario or Harry Potter, theme parks are trying to send their guests into what seems like a fully realized world—often one ripped from a book, movie, or video game.
But to make such an immersive experience work in the real world, designers need to combine excellent stories with grand visuals, Bob Dennis, senior director of creative studio and resort development at Universal Beijing Resort, said at Fortune’s Brainstorm Design event on Thursday.
