Today saw the first episode of Emmerdale air at its new later time of 7.30pm - and come up against stiff competition from Albert Square.
It's a big change to the timeslot the ITV soap has had since the 1970s as ITV expands its evening news segment to give more focus to news outside of London.
It's pushed Coronation Street back to 8pm, and crucially, it means Emmerdale now clashes with the airtime of Eastenders on BBC1 - and fans were less than happy.
