Young Emmerdale actress Daisy Campbell has spoken about the "difficult subject of abortion" as part of a ground-breaking mental health campaign.
Viewers have seen Daisy's character Amelia considering having an abortion after finding out she was pregnant. Following on from an episode that features around her and this storyline, actor Daisy Campbell appeared in a 60-second clip addressing “the difficult subject of abortion" on Tuesday.
It was part of the UK’s most recognised mental health campaign – ITV’s ‘Britain Get Talking’ which returned with the powerful breakthrough moment on Emmerdale aimed at sparking honest conversations about anxiety. Daisy says: “Almost half of all young people in the UK struggle with anxiety. So, whether you’re a teen or an adult, let’s all take a moment to reach out to each other, just to say – we’re here.”
The new campaign for ITV and STV’s Britain Get Talking, created by Uncommon Creative Studio, explores the gap between what we say and how we feel, encouraging ITV's audience to break through to one another through conversation. The “Breakthrough moment” is a part of a series of powerful clips on teen issues and mental health which will be shown at the end of impactful ITV programming throughout the week.
The new Britain Get Talking campaign launched with an exclusive screening of a TV advert on ITV’s Good Morning Britain, showcasing the moment a father breaks through to his daughter after a rough day at school. Britain Get Talking is supported by Mind and YoungMinds, and by SAMH in Scotland, to encourage people to look after their mental health by connecting with others.
Created with Uncommon Creative Studio, it originally launched in 2019 by pausing the live broadcast of Britain’s Got Talent, and then as lockdown beckoned, Ant and Dec invited the nation to send their messages of support for broadcast and to stay in touch with the message that we’re ‘apart, but never alone.’
Since its initial launch, research indicates that Britons have had 100 million new or more meaningful conversations as a result of the campaign, which has featured celebrities from Captain Tom to Susanna Reid and Maya Jama to Shirley Hancock.
Emmerdale every weekday on ITV at 7.30pm. Stream episodes at the ITV Hub.
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