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Leeds Live
Leeds Live
Entertainment
Dan Laurie & Mellissa Dzinzi

Emmerdale fans spot ITV soap's change ahead of 50th anniversary

Eagle-eyed viewers spotted Emmerdale’s “fitting” new sponsor as the ITV soap prepares to mark its 50th anniversary.

The serial drama will mark its anniversary later this year and a new deal, which started today (July 18), has been signed with Confused.com.

The contract has sponsorship on all broadcast episodes, reports Daily Star, and this also includes the classic Emmerdale on ITV3.

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