There’s an elephant outside the room, and her name is Emma. Emma Sleep is one of the biggest names in bed-in-a-box mattresses, with more monthly Google searches than Simba, Otty and Ikea’s mattresses put together, but there’s been no mention of it in the Filter’s best mattresses roundup until now.
What took us so long? Emma’s customer feedback has too often boiled down to “nice mattress, shame about the customer service”. We couldn’t, in all conscience, recommend a product whose buyers complained of disappearing deliveries and absent aftercare. However, Emma’s Hybrid Premium has been a glaring omission from the Filter, and I was intrigued to find out why this mattress seemed so popular.
