Beauty-obsessed millennials may recall that seven years ago, Glossier upended their original "skin first, makeup second" playbook with the launch of the Glossier You fragrance. It was a runaway success, with warm, and largely inoffensive, “skin-enhancing” notes of ambrox and an amberette musky base. Now, the scent is the No. 1 selling fragrance at Sephora, with a millennial pink bottle selling every 17 seconds, per Glossier CEO Kyle Leahy. Just a few days shy of the brand's ten year anniversary, Glossier is introducing two new iterations of the original You formula: Glossier You Doux and Glossier You Rêve.
To celebrate the new launches, which founder Emily Weiss reveals have been in the works essentially since the first fragrance debuted, Glossier hosted a somewhat cryptic fête for press and tastemakers in Long Island City, Queens (invitations did not specify where the ferry boat ride would take the prospective revelers). The industrial space, clad in dramatic wall-to-wall red velvet, allowed Weiss to unveil the two new fragrances with the type of intrigue and mystique that was once central to the brand's product line. Fittingly, as the founder began to speak, cocktail servers weaved through the crowd with trays of champagne. I snagged a glass as a hush fell over the room, all of us eager to learn what the brand had been teasing on social media for weeks.
