Emily English is Britain’s best-known nutritionist. The 28-year-old has racked up 1.3 million followers on Instagram as well as 11.5 million likes on TikTok since launching her channels under the moniker Em The Nutritionist in lockdown as a way to share her easy to follow, healthy meal ideas with the masses. Next, she was snapped up for a book deal. So Good is out today — dubbed after the phrase she utters emphatically in her videos whenever taste testing the recipes. It comes not long after she unveiled her own probiotic supplement — the first launch under her new range Epetōme. Add to this a recent engagement and life really is looking so good for English.
When she signs into our Zoom call from home, she looks the vision of health: all bouncy blow-dry, glowing skin and a big Hollywood smile. As we get to talking about the sometimes murky world of wellness (“the wellness industry is a bit of shambles right now”, she says), and how she navigates the equally turbulent culture of social media, English is straight-talking yet warm, making it easy to see how her profile has sky-rocketed.
