Do you believe in ghosts? If so, there is a whole genre of digital storytelling to explore on YouTube. My recent research (which identified more than 60 dedicated channels) has shown that there is a fast-growing audience on YouTube for paranormal investigations that are filmed like a virtual tour of a range of “dark” heritage sites – places with rumoured hauntings or a tragic history.
Dark tourism allows people to understand tragic events, and potentially experience a catharsis of emotions related to the deaths at a site or even help people respond to collective trauma. For example, memorials dedicated to COVID deaths have become a place for people to reflect.
