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PC Gamer
PC Gamer
Harvey Randall

Embracer's CEO says 'I'm sure I deserve a lot of criticism' as he reflects on a company split three ways—but maintains that every 'key entrepreneur and CEO' believed in its 'mission'

Embracer Lars Wingefors
Lars Wingefors official photo.

If you've not been following the journey of Embracer, let me speedrun an explanation real quick: Over the course of seven years, Embracer snapped up a bunch of companies, hit an iceberg of a sunken $2 billion dollar deal, subsequently laid off 1,400 people in six months, and scrapped a bunch of projects while selling off studios to bail water.

Recently, the hull has split three ways. Embracer will break off into Asmodee Corp, Coffee Stain & Friends, and Middle-Earth Enterprises & Friends. This is something Embracer CEO Lars Wingefors called "the start of a new chapter". Going forward, he'll be a shareholder in all three companies.

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