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The Guardian - UK
The Guardian - UK
World
Johana Bhuiyan and Dan Milmo

‘Embrace the chaos’: a history of Uber’s rapid expansion and fall from favour

Uber followed the tech start-up business model of ‘move fast and break things’.
Uber followed the tech start-up business model of ‘move fast and break things’. Composite: Guardian Design/Alamy/Getty Images

As Uber expanded around the world at breakneck speed under the leadership of Travis Kalanick, an executive in its fledgling Indian business sent a message to colleagues that captured the company’s rogue spirit.

“Embrace the chaos. It means you’re doing something meaningful.”

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