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Creative Bloq
Creative Bloq
Technology
Natalie Fear

'Embarrassing,' 'Shameless', 'Pathetic': Military logo scrapped after fierce backlash

SDF 1st reg logo featuring an elephant with a gun.

A Japanese army infantry logo has been subject to criticism for its "inappropriate" AI-generated design. It was so poorly received that Japan's military, the SDF, had no choice but to release a statement claiming they had misjudged how the public would react to the logo design, and that it would be promptly scrapped.

Created as a symbol to unify the 1st Infantry Regiment, the patch possessed all the charm of typical AI slop, with bizarre visuals that came across as meagre, rather than menacing. Despite its lacklustre appeal, the logo's strong response from critics demonstrates that emblems are much more than empty design.

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