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The Hindu
The Hindu
Sport
Amitabha Das Sharma

Emami is East Bengal’s new investor

East Bengal Emami Group ISL

East Bengal Club’s aspirations of continuing in the Indian Super League received a boost with the city-based diversified business conglomerate Emami Group signing an agreement to become the new “investor” for the century-old club, on Tuesday.

The arrival of Emami Group induced a fresh lease of life in East Bengal which seemed to have an uncertain future after the departure of its previous investor — Shree Cement — early in April.

Emami Group, which is a ₹25000 crore business conglomerate with presence in diverse sectors, has “pledged to develop the East Bengal club as one of the premium footballing brands in the country,” announced Aditya Agarwal, one of the directors of the group.

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