The Department of Government Efficiency (DOGE) debuted an updated version of its logo – only to swiftly remove it without a trace hours later. It's no secret that DOGE leader Elon Musk is a fan of meme branding, but with legal troubles mounting, it seems the stale meme is no longer a laughing matter.
Akin to his infamous X logo, the Doge design is a wholly unoriginal creation. Ripped from the 2010s meme featuring a viral Shiba Inu named Kabosu, the Doge image was appropriated for Musk's Dogecoin cryptocurrency. Since then the design has been synonymous with Musk's meme-oriented personal brand, and now, the future of America's government.
