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The Guardian - US
The Guardian - US
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Robert Reich

Elon Musk went on a firing frenzy at Twitter. Now he’s paying for it

Elon Musk
‘Not even Donald Trump seems particularly eager to take up Musk’s offer to have him back on the platform.’ Photograph: Susan Walsh/AP

When Elon Musk bought Twitter for $44bn, he clearly didn’t know that the key assets he was buying lay in Twitter’s 7,500 workers’ heads.

On corporate balance sheets, the assets of a corporation are its factories, equipment, patents and brand name.

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