San Francisco (US): Twitter on Monday changed its logo from the familiar blue bird symbol to the very anticipated 'X'. Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white "X" on a black background.
Musk shared the logo on his own Twitter handle, which also now features an 'X' along with the blue tick.
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
Musk has also changed the display picture on his profile to the X logo. The photo was the way of the world's richest man to announce that "X is live".
"He was actually serious. Now I see why rich people buy already established companies instead of starting a new one," commented one user.
Founded in 2006, Twitter takes its name from a play on the sound of birds chattering, and it has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq. (with Agency inputs)