The anarchic behaviour of YouTubers draws huge online audiences and has turned stars such as MrBeast and Logan Paul into the best-paid entertainers of the internet age. Now Twitter’s new owner, Elon Musk, wants a piece of this lucrative action and will attempt to lure video creators on to the social media platform.
In a series of messages posted on Twitter this weekend, Musk engaged with video-makers, saying he was planning “creator monetization for all forms of content”, and that his company could “beat” the 55% cut of advertising revenue that YouTube gives its top entertainers.
