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Evening Standard
Evening Standard
Business
Jonathan Prynn

Elon Musk takes fresh swipe at Mark Zuckerberg after Meta boss launches rival to Twitter

Elon Musk Mark Zuckerberg Twitter Inc. Meta Threads Instagram Bluesky Facebook

Mark Zuckerberg’s Meta is set to launch a rival to Elon Musk’s Twitter within days in an epic “battle of the billionaires” social media showdown.

The Facebook, Instagram and WhatsApp giant on Tuesday trailed its own app called Threads — immediately dubbed a “Twitter Killer” — in Apple’s App Store ahead of a launch on Thursday when it will be available to download.

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