
Nikita Bier is head of product at X. He has always struck me as a reasonable person looking for ways to improve the user experience on the platform without resorting to the sort of heavy-handed moderation efforts that plagued the site before Elon Musk's takeover.
A few weeks ago, Bier rolled out a feature that identifies X users' countries of origin, which helped to demonstrate that some high-profile American patriot slop accounts, which are often responsible for racist and antisemitic posts that go viral, actually originate in Africa and Asia. Nigeria and Pakistan are particularly overrepresented in this regard. And thanks to X's revenue-sharing policy, in which a portion of the ad revenue generated by the replies to posts is paid out to the creators, tricking people like this can be lucrative.