Elon Musk announced that X will transition to charging advertisers based on vertical screen size, marking a significant shift in the platform’s revenue strategy as the company works to restore advertising income to pre-acquisition levels.
What Happened: The billionaire wrote on X that the platform “is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen, otherwise the incentive is to create giant ads that impair the user experience.”
