Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Jacob Carpenter

Elon Musk says Twitter needs subscribers to survive. Here’s why he needs a better lifeline

(Credit: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

A few more logs went into the bonfire of Elon Musk’s vanity project in the past 36 hours. 

At least four top executives resigned from Twitter, including the platform’s high-profile head of moderation and safety. Musk suggested to employees that his new plaything might go bankrupt sooner rather than later. The Federal Trade Commission issued a rare preemptive—and perhaps a bit impertinent—statement of “deep concern” about staffing tumult. And the rollout of Twitter Blue faded to black, at least for now, following an all-too-predictable rash of issues with fake accounts.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.