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Fortune

Chris Morris

Elon Musk says major advertisers are returning to Twitter after initial exodus

Elon Musk Twitter Inc. Apple Amazon Fortune

(Credit: PATRICK PLEUL—POOL/AFP via Getty Images)

The advertiser exodus at Twitter could be going into reverse.

Elon Musk, speaking Saturday during a Twitter Spaces broadcast, said that Apple had “fully resumed” advertising with the company. Apple was Twitter’s largest advertiser previously.

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