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Fortune

Beatrice Nolan

Elon Musk's X just revealed a dramatic revenue drop in U.K. after $44 billion takeover

Elon Musk Elon Musk X United States Twitter Inc. XAI

Elon Musk next to the X logo. (Credit: Photo by Beata Zawrzel/NurPhoto via Getty Images)

X’s U.K. operations took a brutal hit following Elon Musk’s takeover, with revenue plunging by 66.3%, new financial disclosures show. The decline was largely attributed to lagging advertising revenue, which fell globally for the company amid concerns over brand security and the platform's content moderation.

New U.K. financial filings are giving observers of Elon Musk's X a glimpse of just how bad the revenue decline was at Twitter after Musk took over the company.

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