Elon Musk's social media platform, X, has announced the appointment of a new head of safety, Kylie McRoberts, to oversee the global safety team. This move comes nine months after the departure of the previous executive in that role, Ella Irwin. Additionally, Yale Cohen, formerly of Publicis Media, has been named as the head of brand safety and advertiser solutions.
The leadership changes at X follow a series of shakeups since Musk's acquisition of the platform in October 2022. Concerns over content moderation, misinformation, and hate speech have been on the rise under Musk's leadership, leading to the departure of some big-name advertisers.
