In the aftermath of Donald Trump’s shock victory in 2016, one common explanation for why the Democrats had not seen it coming was that they had succumbed to the social media echo chamber. The fact that many digital platforms, such as Twitter (now X), tended to be dominated by liberals had lured Democrats into a false sense of security. This, so the explanation went, made them complacent, leading to inconsiderate gestures that alienated sections of the electorate: Hillary Clinton’s infamous jab at Trump’s supporters as “deplorables” was often cited as a prime example.
With the internet ever more captive to the caprices of timeline algorithms, the risk of echo chambers is even greater in this election cycle. However, it is now Trump and the broader political right that is – to use the internet lingo – “too online”.
