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Los Angeles Times
Los Angeles Times
Business
Andrea Change, Jaimie Ding

Elon Musk’s strategy for winning Twitter: ‘Ready, fire, aim’

Elon Musk has a long history of making showy product announcements that are light on details — a humanoid robot, a brain-computer interface, a supersonic transportation system — years before the innovations he’s touting are ready for market, if they ever materialize at all.

That was the approach he brought to his campaign to buy Twitter, initially publicizing his $44 billion bid with no financing or plan for operating the San Francisco company. Wall Street dismissed it as yet another piece of Musk vaporware.

But just 11 days after Musk offered to buy Twitter, and three weeks after he became its largest shareholder, the social media platform announced it had agreed to sell itself to the billionaire. The deal, for $54.20 a share in cash, is expected to close this year.

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